Create a Fulfilling career

With Career Coach Firas Zaytoun

Have you ever asked yourself why you did not get the promotion you wanted? Have you ever wondered why you were not selected for the job you applied for? 

I help emerging leaders and mid-management professionals  achieve career fulfillment 


My Career Coaching Philosophy

Whether you are in a career transition phase, or aspire to breakthrough leadership, it is important to be clear on how you can add value in your new role and what competencies you need to be strong at in order to succeed. 


My 4E's coaching philosophy utilizes practical tools while taking you through a journey where you will gain clarity on actions that will help you achieve your goal. 



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My work is for:

Emerging leaders and mid-level management who:

  • feel stuck in their career 

  • want to lead the team they currently work with, or manage

  • don't have clear direction in their career

  • are job seekers

  • struggle with finding the right work-life balance 



Firas is a Halifax based career coach, with a mission to help both employees and fresh graduates achieve their career and personal aspirations.

With over 13 years of experience with leading organizations in Canada and UAE, Firas worked on the implementation of multiple HR initiatives to help employees learn and grow, and help organizations maximize efficiency through people performance.


He has worked for multi-million dollars organizations in Talent Management and Acquisition, leadership and organizational development. 


His passion for business management and economics initially started at university. After graduation, he made a swift transition from customer service to a training role to help his colleagues enhance their knowledge and performance.


It felt good, it felt meaningful, and that’s how his passion grew to become an entire career that focused on helping people to achieve their goals.


"Firas doesn’t just work in HR; he influences people's lives. He always sees things from people’s perspective, and that is innovation in Human Resources."

—  Moath Hussein,

Chief Support Services Officer